Greater Miami Convention and Visitors Bureau

What It Is

The Greater Miami Convention and Visitors Bureau is the region's official destination-marketing organization, charged with promoting Greater Miami and Miami Beach to tourists, business travelers, and convention and meeting planners. It markets the area's beaches, hotels, restaurants, and events, supports the local hospitality industry, and competes to bring conventions and large gatherings to the region. Its campaigns, branding, leadership, and visitor statistics evolve over time and are subject to change.

Why It Matters

Tourism is one of the foundational pillars of South Florida's economy, dating back to the railroad-and-resort era and amplified by the Art Deco revival of Miami Beach. The bureau's work sustains that pillar by keeping the region top-of-mind in a crowded global market for warm-weather destinations. Its emphasis on conventions also ties tourism to Miami's broader ambition as a business hub: the same infrastructure that draws beachgoers serves the trade shows, summits, and corporate gatherings that reinforce the city's role as a hemispheric meeting point.

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